The Idea

Jacqueline Melissa Vrba came to the IEWBC in search of ways to market and connect the community with her vision. She received counseling from Maritza Gomez and attend workshops. Jacqueline owns Fridars, a Cultural and Education Center in Riverside where she has created an indoor market area where artists and artisans’ can promote and showcase their art and products. Fridars recently had their grand opening on March 7th, just a week after the COVID-19 stay-at-home orders were placed.

The Result

Through business counseling she has been able to increase her social media engagement by 75% and community visibility by 30%. She now has many monthly members and has been able to expand her services. She believes with the continued support she has found at IEWBC she will hit her one-year goals.